Building a Champion Army: The Power of an Influencer Strategy for GIS Developers 

An influencer strategy is a powerful tool for building a champions program within the GIS developer community deploying native web API & SDK users. Influencers are individuals who have a significant following and are respected by their peers in the community. By working with influencers, companies can increase their visibility and credibility within the community and build a group of champions who can promote their products and services.

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Building Engagement: The Importance of Webinars in Boosting Attendance and Conversion Rates for Esri's Developer Community 

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Measuring Success in GIS Technology: The Importance of Key Performance Indicators