Product Management: Shaping Innovation & Market Success

In today's fiercely competitive market, prioritizing customer-centricity has become imperative for businesses of all selling models. This shift is propelled by customer expectations, with both individual consumers and business buyers demanding brands to prioritize their needs. According to Salesforce CRM's 2022 State of the Connected Customer Report, a staggering two-thirds of users expect brands to understand their requirements. Additionally, an impressive 92% agreed that a customer-centric experience would encourage them to make repeat purchases from the same seller.