Digital twins have become a hot topic in recent years, particularly for product marketing, SEO, and benchmarking. This technology creates a virtual representation of a physical object or system that can be used to simulate its real-world behavior and test its performance. In 2023, digital twins are expected to play an even larger role in these areas, providing significant added value and improving outcomes.

Product marketing is evolving at a rapid pace, and companies are having to adapt their go-to-market strategies, SEO, and key performance indicators (KPIs) to keep up. The traditional approach of simply pushing products out to consumers is no longer enough to be successful in today's competitive marketplace. Instead, companies must focus on understanding their target audience and providing them with the information and resources they need to make informed purchasing decisions.