In the realm of business-to-developer marketing, it's clear that developers constitute a unique demographic. While our initial content marketing strategies relied heavily on SEO tactics like keywords, FAQs, and links, it became evident that developers exhibit distinct online behaviors.

So, why are developers a unique audience for content marketing?

Developers prioritize efficiency and effectiveness in their work, focusing on tasks like solution creation, error management, and enhancing user experiences. They value quick testing, simple documentation, and seamless integration, contrasting with non-technical individuals who prioritize business value and end-results.

Marketing to developers requires a shift in approach, emphasizing aspects like product thinking, security, and technical efficiency over end-business value. Unlike non-tech audiences who prioritize revenue growth and KPIs, developers are more concerned with streamlined workflows and practical solutions.

In essence, understanding the distinct values and priorities of developers is crucial for tailoring content that resonates with this specialized audience.

In the dynamic realm of product management, upselling has transitioned from important to indispensable. It’s no longer solely about selling products; it’s about cultivating enduring customer relationships and sustaining their satisfaction. As we enter 2024, the imperative to enhance the upsell experience has never been more pronounced. This blog post explores strategies to elevate your product management upselling and offers three invaluable resources to guide you on this journey

In today's technology-driven business landscape, companies are increasingly recognizing the crucial role that developers play in their overall success. Developers are not merely coding experts; they are instrumental in building innovative products, designing unique integrations, and significantly enhancing user experiences. Their skills and expertise drive growth and innovation, making them indispensable to any organization striving to stay competitive. However, effectively scaling success within a Business to Developer (B2D) strategy demands meticulous planning, strategic metrics, and a long-term perspective that ensures sustainable growth.

In today's digital era, APIs (Application Programming Interfaces) serve as the backbone of numerous businesses, facilitating seamless integration, connectivity, and innovation. Similar to any other product, the success of APIs relies on the capability to effectively measure their performance. In this blog, we'll delve into essential metrics and KPIs (Key Performance Indicators) that product managers can utilize to guarantee the success of APIs across different domains, encompassing Open Web, B2B, and Product APIs.