New Episode: "The Role of Emotional Branding: How to Make Customers Care

Host Juntae DeLane is joined by Richard Yumang to unpack how authentic storytelling, data, and community fuel brand loyalty.

In this episode of Brand Behavior, we explore how emotional branding creates lasting consumer connections. Discover how brands can tap into storytelling, leverage data-driven insights, and foster real communities to build loyalty and drive engagement. From navigating social issues with authenticity to designing multi-sensory experiences, this episode is packed with actionable insights for marketers, founders, and creatives.