When launching a growth marketing strategy for developer API & SDK users, there are several key metrics that should be tracked in order to measure the success of the campaign. These metrics can be divided into two main categories: adoption metrics and engagement metrics.

Webinars are a powerful tool for increasing developer community conversion rates and attendance for Esri. They are a great way to provide valuable information and resources to developers while also building relationships and fostering engagement. By leveraging the power of webinars, Esri can increase its developer community conversion rates and attendance, and ultimately drive more sales and revenue.

An influencer strategy is a powerful tool for building a champions program within the GIS developer community deploying native web API & SDK users. Influencers are individuals who have a significant following and are respected by their peers in the community. By working with influencers, companies can increase their visibility and credibility within the community and build a group of champions who can promote their products and services.

Product marketing for GIS technology involves promoting and positioning a product or service to a target market. One way to measure the effectiveness of product marketing efforts is through the use of key performance indicators (KPIs) and metrics.

Developer outreach is a crucial aspect of conducting customer interviews and connecting with Esri's developer community who deploy native web API & SDK users. These developers are the ones who will be using Esri's products and services, and their feedback is essential for improving the user experience and ensuring that the products meet their needs.

Digital twins have become a hot topic in recent years, particularly for product marketing, SEO, and benchmarking. This technology creates a virtual representation of a physical object or system that can be used to simulate its real-world behavior and test its performance. In 2023, digital twins are expected to play an even larger role in these areas, providing significant added value and improving outcomes.

Product marketing is evolving at a rapid pace, and companies are having to adapt their go-to-market strategies, SEO, and key performance indicators (KPIs) to keep up. The traditional approach of simply pushing products out to consumers is no longer enough to be successful in today's competitive marketplace. Instead, companies must focus on understanding their target audience and providing them with the information and resources they need to make informed purchasing decisions.